Patta x Nike Officially Unveil "The Next Wave" Air Max 1 Campaign & Community Initiative

Are you ready for the next installment of the Patta x Nike “The Wave” collaboration? After months of teasing, the long-time collaborators have finally officially unveiled the Patta x Nike Air Max 1 The Next Wave "Orange", continuing the must-have run of themed AM1s that sneakerheads fell hard for last year. Shown in new campaign images shot by Shaniqwa Jarvis, it's been revealed that the sneakers will release alongside a new community mentorship program, so here’s everything you need to know.

Inspired by the African proverb “Each One Teach One” the campaign rollout highlights Patta’s ambition to foster a global community. The campaign imagery itself features creatives such as Aya Brown and Wireless G, and the brand has announced that it will also be launching a two-day mentorship program at Nike’s SHAPA Soweto community centre in line with the “Each One Teach One” theme.

Rumoured to launch alongside an upcoming “White” pair which is also teased in the imagery, “The Next Wave” Orange Patta x Nike AM1 sees the style arrive in a slightly more premium make-up than past iterations, with a rich, elevated aged brown leather dressing the overlays, Swooshes and wavy-shaped mudguards. Mesh underlays and embroidered forefoot Swooshes arrive in silver tones, and burgundy liners and light blue details nod to previous colourways.

The “Next Wave” Patta x Nike Air Max 1 collection is set to drop at Patta and Nike SNKRS on August 12, with the mentorship programme also starting this month. If this pair is on your radar then be sure to hit the release reminders for your best chance of copping on the day, and until then check out these other upcoming Nike collabs you should have on your radar.