Reebok Alters Its Iconic Silhouettes

American singer/songwriter Tayla Parx stars in the latest Reebok campaign, as she encourages people to embrace their creativity. “It clicked one day I just woke up and was like, 'Oh, this is my message. This is who I am right now.' I just never looked back from there and keep pushing myself,” says Parx about her creative career.

Reebok's latest campaign features six creative powerhouses from disciplines such as music, fashion, art, and design. The campaign, called 'Alter The Icons' is allowing Reebok's designers to go against the grain and make changes to the brand's iconic, classic silhouettes to make way for fresh, reworked – or altered – iconic silhouettes.

The Reebok Workout Plus and the Reebok Classic Leather have both been brought into 2019, with bold designs, new textiles, and fresh colourways – showing how iconic designs can co-exist with modern aesthetics.

The Alter The Icons collection is available to purchase now for £85 from Reebok, so why not put a twist on your fave silhouette by shopping the drop.