The Alife x Reebok Zig Kinetica Presents a Clean Streetwear Aesthetic

The Alife x Reebok Zig Kinetica is the latest collaborative footwear project that the legendary NYC-based streetwear label has worked on. Alife has been around since 1999 and was founded by three friends who wanted to fill a creative void in their city. The brand is heavily linked to street culture, music and art and is often referred to as one of the pioneering forces of the underground scene.

The Zig Kinetica was launched late last year as Reebok’s flagship shoe and has been the subject of multiple high-profile collaborations as of late. The futuristic look of the pair allows it to be the perfect blank canvas for label’s to get creative with.

Alife have stamped their instantly-recognisable typeface logo across the lateral side here for a no-nonsense loud look. Red and yellow rope style laces also make an appearance, breaking up the otherwise white sneakers. Finally, the tongue is debossed with dual-branding giving the pair and all-round premium feel, with subtle New York City branding on the midsole paying homage to Alife’s home territory.

If you’re looking to pick up the Reebok x Alife Zig Kinetica you’ll have to sit tight as no official launch details have been announced yet - so stay locked into The Sole Supplier for the latest as it unfolds. If you’re liking these sneakers, make sure you check out the Reebok "It’s A Man's World" 2020 Collection which celebrates International Women's Day!