JJJJound ’s influence on the footwear industry is not to be sniffed at, as the Montreal-based design studio has gone from a simple mood board to one of the biggest collaborators in the game since its inception in 2006. Having collaborated with ASICS last year on two minimalist-looking GEL-KAYANO 14 s that sold out pretty much instantly, it's looking like the Japanese shoe manufacturer will be looking to replicate the collab's success with this new general-release version of the sneaker.
Working on top of the fan-fave GEL-KAYANO 14 silhouette, the clean and simple colourway takes on tones of cream, coffee and different shades of silver, with a mesh base giving way to 90s style overlays in the metallic hues. Underfoot, a cream and white sole unit houses ASICS’ comfy GEL tech - a reminder that the pair is equally as functional as it is well formed.
While bright and bold colourways have dominated the sneaker scene for quite some time now, the move towards minimalism is a breath of fresh air. And, considering that the JJJJound collab goes for a cool £660 these days, there’s no denying that this pair will allow you to get the mood board look for a whole lot less. Just don’t be disappointed if they don’t get you a Hidden.NY feature.
If you’re looking to get your hands on a pair of these “Cream/Black” ASICS GEL-KAYANO 14 s, then be sure to hit the release reminders below, as they’re set to drop at ASICS over the coming weeks. In the meantime, stay locked to The Sole Supplier for all the latest sneaker news and releases, and check out KITH's upcoming take on the model.
