The Joe Freshgoods x New Balance 990v4 Arrives in a Trio of New Colourways

Article updated 7/12/23: As anticipation for this collaboration builds, official images of the Joe Freshgoods x New Balance 990v4 "Belly" pack have now landed for both the "Intro" and "Outro" versions. At this point, no official images of the "Keisha Blue" have appeared, either suggesting this pair could arrive later on or be the most exclusive from the release.

In addition to the official images, we were also treated to a release date. The Joe Freshgoods x New Balance 990v4 pack will land on Freshgoods’ webstore and the New Balance online shop on the 22nd of December. It remains to be seen whether or not the "Keisha Blue" will be included in the mix, so be sure to keep your eyes peeled! Keep reading for the original article below.

Article updated 28/11/23: Joe Freshgoods, take a bow. Having teased his latest collaboration with New Balance earlier this month, the designer has returned with a detailed look at his upcoming 990v4 collection. Inspired by Hype Williams' 1998 crime drama Belly,

A trio of colourways are on offer, namely "Intro," "Keisha Blue," and "Outro." Each exists as a reference to the key segments in the movie, with the "Intro" and "Outro" renditions sporting monochromatic makeup. As the name might suggest, the "Keisha Blue" model flaunts a vivid hue, reminiscent of the nightclub scene from the movie.

Each pair arrives with a quality mix of suede, mesh and leather uppers. "JFG" branding hits the lateral heel of each model, backed up by a "1998” and “Made in the U.S.A.” imprint at the very rear.

An official release date is yet to be made available for these pairs, so make sure you hit 'Notify me' below for all the latest. Keep reading for the original article.

Original article (13/11/23): Having just released his New Balance 650 “STUNTMAN” collaboration in September, it seems Joe Freshgoods remains committed to closing out 2023 in a big way. Taking to Instagram, the Chicago-based designer and curator has now teased yet another New Balance project, firmly embracing the 990v4 as the silhouette of choice.

Judging by the limited information we've been given, this collaboration seems to deliver two opposing coloured 990v4s, each embracing a monochromatic colour palette. Dissimilar to his previous work with the Boston-based label, these latest renditions seem to welcome black and white tints as opposed to the bright and colourful additions we usually see.

Atop mesh and suede uppers, "JFG" branding can be seen at the heel, putting a stylistic stamp on each model. Teased also by the designer is matching apparel, including leather jackets and tracksuits. While each design seems to pair with the shoes, it's unclear at this time if New Balance is involved with the clothing portion of the launch.

For those looking to get their hands on either of the Joe Freshgoods x New Balance 990v4s, be sure to set a release reminder below for all the latest. In other footwear news, are Jacquemus x Nike set to take on the Air Max 1 '86 Big Bubble?