YCMC x New Balance 990v3 Cool Grey

Through the years, Boston footwear giant New Balance continued to modify the shape of its famous 990 silhouette. The brand introduced the 990v3 model in 2012, which became one of the most coveted versions today. Its latest outfit arrives in the form of the YCMC x New Balance 990v3 Cool Grey collaboration. If you're an avid New Balance collector, this is a must-have. Read on for a closer look!

There's no denying that the New Balance 990v3 is already as premium as it gets. However, it appears that the Baltimore-based retailer YCMC (Your City My City) is able to take it up a notch. From heel to toe, the pair features pigskin suede in a Nimbus Cloud colourway accompanied by mesh and nubuck materials in Kool Grey and Marblehead colourways. Underfoot, an ENCAP midsole unit houses the upper. Completing the collaborative ensemble are co-branding details and four colours of shoelaces to choose from.

you can buy the YCMC x New Balance 990v3 Cool Grey and sign up for raffles via The Sole Supplier app. Turn on your notifications so you don't miss out on the latest New Balance collaborations.

For sizing information check out our New Balance 990 size guide.