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A$AP Rocky just brought back the Puma Suede ‘94, straight from the archives.
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Rocky, who’s been a long-time collaborator of Puma as well as the brand’s creative director of F1, is once again joining forces with Puma to revive a holy grail from the archives. Since the Puma Suede was introduced to the world at the 1968 Olympics in Mexico City, it’s been through a range of iterations, but the ‘94 edition has been the most coveted of them all.
The re-edition of the ‘94 Suede is faithful to the original, featuring a lot of the OG design elements, such as the woven labels and raw-edge padded tongue, slimmer tooling shape and a retro Puma stripe and logo on the sides, complemented by a few Rocky touches such as the gold Puma lace keeper and custom shoebox.
A$AP Rocky grew up wearing Puma Suedes, it was a shoe that shaped him. The silhouette dropped in 1994 New York – a time when hip-hop, streetwear and skate culture were all starting to shape the city and define culture into what it is today, and it became part of the uniform.
“I remember when my mum bought me my first pair of Suedes,” A$AP Rocky said on the drop. “Growing up in New York and seeing Walt Clyde Frazier with his style and his Puma Suedes, they were the shoes. And now to be able to tap into that ‘90s nostalgia and bring them back with my own creative lens and special details, it’s great. Puma hasn’t brought the ‘94 back since it dropped and reviving it stitch-for-stitch from the archive just felt right.”
The rapper took the shoe back to his roots, and shot the campaign in his motherland, Harlem, featuring the shoe in its true skater element, fully seeped in ‘90s nostalgia.
The shoe will be available at Rocky’s exclusive pre-launch pop-up at Joe’s Ginger in Manhattan’s Chinatown (if you’re in NYC) on July 15th, followed by its wider release on July 16th via puma.com, Puma flagships and select retailers.