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Hamish Craig

Hamish Craig

Content Strategist

Joining as a Freelance Copywriter in November of 2022, Hamish would go on to detail the various sneaker releases across The Sole Supplier website. Whether the shoe was hugely popular or flew completely under the radar, he would try and discover the story behind each product. Now working as a Content Strategist, he makes sure you're up to date on all the latest stories, no matter how big or small. After studying English at University and spending countless hours absorbing sneaker-related content, he would slowly start to understand what footwear culture meant to him. Working at size? in both the Bristol and Manchester store would also give him a key insight into understanding how the industry worked from the ground level. Fortunately, even the dim lights of the stockroom were not enough to deter his love of shoes. Outside the world of sneakers, you can find Hamish constantly learning about footwear, listening to the BBC Screenshot podcast or dancing in the moonlight.


top down shot of a worn pair of Vans DX44 black colourway against dirty concrete wall

Is Vans Really Making a Comeback in 2026?

7 months agoHamish Craig

TSS Community SOTY 2025 Cover Image

The Sole Supplier Community Weighs In On Shoe Of The Year

8 months agoHamish Craig

collection shot of the adidas EVO SL ATR in black blue and beige against a stone backdrop

All You Need To Know About adidas Adizero EVO SL ATR

8 months agoHamish Craig

nike air max 90 infrared 2026 heel shots close up and far away professionally lit

Is the Nike Air Max 90 Infrared 2026 Already a Flop?

8 months agoHamish Craig

lego x nike air max 95 neon article banner

Why is Nike Releasing a LEGO Air Max 95 “Neon”?

8 months agoHamish Craig

adidas zx 8000 article banner

Why Collectors Are Excited For January’s adidas ZX 8000 Drops

8 months agoHamish Craig

TSS-SOTY-2025-Cover

The Sole Supplier's Sneakers Of The Year List 2025

8 months agoHamish Craig

oasis x adidas merch collection drop 2 white green blue and black t shirts and football jerseys collection shot

Just Dropped: The Oasis x adidas Drop We Thought Was Done for Good… Until Now

8 months agoHamish Craig