Whilst we are in a time full of product and releases, it’s undeniable that there really isn’t the same shared energy, resonance and excitement towards releases as there once was, or has the passion for it become more niche again?
Nike Air Max 95 Big Bubble "Triple Black Leather" : Extremely reminiscent of the Air Total Max 95 SC from 1996, but also fused with the essence of a poor man’s version of the Made in Italy Air max 95 Lux from 2001. A shoe that was later retro’d by Supreme 18 years later. I didn’t want to pay the near £500 for a re-release, so being able to own a full leather Air max 95 with similar detailing to the Lux is why this for me might be the best Air Max 95 in recent years.
New Balance Fuel Cell Rebel V5 : Going into my fifth year of running, this shoe is the epitome of balance for me. Extremely comfortable and allowing you to run faster without the overly-aggressive carbon plate, it was a big part of my training program leading up to my race day this year. It’s the first time in a long time where I’d say the shoe is comfy whether you’re walking or running, short or long distance. To top it off, it looks sick as a running shoe with all the asymmetrical design cues and colourways.
Lorenz.OG x New Balance 860v2 “Dusk” : Last but not least, my number 1 this year has to be this New Balance by Lorenzo.OG. It’s the second time I was part of the team behind the public release, although this time round we had enough time to really make sure that we learnt from all the flaws that took place from the “Air in colour” release for the 110s .
Whether it was the campaign footage, preview party, the craziness in Soho, the Custom wrapped Toyota Celica, the Tony’s chocolate collaboration, the Jason Markk collaboration or even just the shoes themselves, I bet you can’t name another shoe release this year that had the same level of synergy that allowed the artist to tell their story. That’s what makes a release special. That is what made this the shoe of the year for me.