Balenciaga is Currently the "World’s Hottest Brand"

It seems right now we can't go a few weeks without Balenciaga making headlines. Whether it's releasing full Simpsons episodes, conquering the gaming world with Fortnite and PS5 collaborations or unveiling Justin Bieber as its new face, Balenciaga is hot a topic at the moment, and it seems the minds over at Lyst would agree.

According to the Lyst Index Q3 2021, Balenciaga is currently the world's hottest brand after surpassing Gucci in the top spot. For the unfamiliar, the Lyst Index is a quarterly ranking of fashion's hottest brands and products which gathers its data from over 150 million shoppers' behaviours each year.

To some, this ranking may come as no surprise considering all the aforementioned projects target new audiences in an attempt to further the brand's reach, but others may be wondering how the likes of Gucci and Nike fair on this list. Gucci now heads the second place on the list after reporting an 86% revenue increase in Q2, while Nike fall to 6th place after reporting a 16% revenue increase. Check out the full Q3 Lyst Index here for more.

In case you missed it, check out more of Balenciaga's top viral marketing hits in "Memes to Moolah".