Conor “Notorious” McGregor Is Backing The NEW Reebok Sole Fury

If it's good enough for the "Notorious", it's surely good enough for the rest of us?! Posting to his 30 million followers, Conor McGregor recently showed off his latest pair of kicks. And no, they aren't Gucci or Balenciaga, these are the latest from Reebok.

Seen stepping out of a luxury sports car, Conor captioned the image, "My shoes will always be better than yours!";. Given the former UFC lightweight Champion is reportedly worth more than £100 million, who are we to disagree?! But unlike many of the luxury brands that Conor is seen wearing, the Reebok Sole Fury won't set you back a fortune.

The Sole Fury is a brand-new runner from Reebok which puts a contemporary twist on the 90s split cushioning midsole. That tech first appeared on the popular InstaPump Fury before being rolled out across new runners. If that dual-blocked midsole wasn't striking enough, the use of ultra-stretchy fabric brings even more contemporary appeal up top.

The colourways seen on the feet of Conor McGregor are the first to launch later this month. Volt accents feature to the entire range and each pair is fitted with chunky rope laces. Whilst this trainer boasts all of the tech of a performance shoe, it's the radical look that will appeal to the hype beast.

With so much demand for performance crossovers, the Reebok Sole Fury could very well be a sellout style.

Stay tuned as these launch on Friday 22nd February via Reebok UK. You can sign up for alerts here.