February 2025's Hottest Sneaker Drops, As Ranked By Our Community

We all knew 2025 was going to be a big year for sneaker releases, but we never knew it would only take until February for things to start heating up this much! Already we’ve seen the AJ3 “Black Cats”, OG TN colourways and even New Balance loafers all make some waves, but there’s still plenty more to come.

As January draws to a close, we wanted to take a look at the top sneaker releases to look forward to in the coming month, as voted by our audience. By digging into some data and chatting with members of our community, we’ve put together our list of the most hyped releases dropping in February 2025.

To the surprise of, well, nobody, the Air Jordan 1 OG “Black Toe Reimagined” topped our list of the most hyped sneaker releases coming this month. For many, this retro release is one of the most anticipated releases of the whole year! This has been on our radar for close to a year now, and if the AJ1 "Lost & Found" release was anything to go by, its going to be a big one. With so much hype and heritage behind this release, it no wonder we've already had 3,500 people set their release notifications for this drop through The Sole Supplier. But surprisingly, there is one product which managed to draw even more attention.

Date: 15th February 2025 | Retail Price: £175

Taking the spotlight as the most in-demand sneaker, we have the adidas Samba “Leopard Cream Orange”. After experiencing a couple of delays, the frenzy behind this shoe has reached boiling point, with over 1,100 notification alerts set on this product in the last 7 days alone! Following on from the success of the Wales Bonner x adidas “Pony Leopard” and the growing leopard trend, this alternative option is one you don’t want to miss out on if you’re a fan of the Three Stripes Brand. While a release date has been set for February 17th, we’d really recommend setting a notification for this release so you don’t miss out on any shock drops or any more delays.

Date: 17th February 2025 | Retail Price: £100

It doesn’t feel right to talk about February sneaker releases without mentioning a Valentine’s Day sneaker. Nike are known for going above and beyond with their seasonal releases and nothing proves this more than the Air Jordan 3 “Treat Yourself”. Featuring a premium leather upper in a stunning washed coral colourway, accenting pops of red play on the classic colours of romance. Finished off with jewel charm details, this AJ3 is a reminder of how good it feels to put yourself first.

Date: 1st February 2025 | Retail Price: £190

Keeping with the pink theme, we have the latest pastel hued iteration of Drake’s ongoing collaboration with the Swoosh brand. The NOCTA x Nike Air Force 1 Pink Foam was first teased in a NOCTA promo video and the brand has wasted no time in giving fans what they want with this release. Set to drop on February 1st, this Spring-ready release features the iconic details we’ve come to love from the NOCTA x Nike collaboration, including the embossed “Love You Forever” detail which replaces the usual “AIR” logo on the sneaker’s sole.

Date: 1st February 2025 | Retail Price: £145

2025 seems to be the year for iconic anniversaries, with Size? celebrating their 25th anniversary with another exclusive sneaker with longstanding collaborators adidas. Kicking off this celebration is the adidas Shanghai City Series 25th Anniversary. Paying homage to the history of the two brands, this release offers collectors of adidas’ City Series a second chance to secure limited pairs they might have missed. It looks like stock is going to be limited though, with rumoured stock numbers of 2,025 pairs, so make sure to set your notifications above if you don’t want to miss out.

Date: 7th February 2025 | Retail Price: £99

Another iconic anniversary we celebrate this year is the 35th birthday of the Nike Air Jordan 5. First debuted back in 1990, the AJ5 became a pop culture icon thanks to Spike Lee, Will Smith and of course Jordan himself. The Jordan 5 “Black Metallic” colourway was the first to hit the shelves so it feels fitting to see Nike giving the silhouette its flowers and introducing it to their ongoing “Reimagined” series.

Date: 8th February 2025 | Retail Price: £190

Switching things up, we have the latest iteration of the New Balance loafer. While many were quick to judge the 1906L when it first debuted last year, the controversial style was quick to sell out and cause a stir in the sneaker community. This time we’re seeing the 1906L take on a predominantly suede upper, dropping the mesh features which tied it more closely to its original 1906 counterpart.

Date: 5th February 2025 | Retail Price: £120