Ever since Aimé Leon Dore teamed up with legendary Boston-based brand New Balance , sales of 550s have gone through the roof. With the basketball-turned-lifestyle sneaker an influencer favourite, everyone is desperate to get their hands on a pair, regardless of the colourway. That being said, the New Balance 550s set to drop this week are game-changing. Coming in four different renditions all with clean, monochromatic makeup, the 550 is only set to get bigger and better than ever - and we know you're going to want to get your paws on them.
Set to drop at New Balance at the end of the week, set your release reminders using the links on this page and keep an eye on your phone ready to join the queue ahead of the release time. If you've not played the New Balance queue game before, then it's important to remember that even if you arrive before the release time of 9am, you will be placed in a random spot in the virtual queue for a chance to purchase. Don't refresh or reload your page! Having a New Balance account logged in to with all your details saved will make the process much easier and quicker too, should you be so lucky.
You'll also be able to enter raffles by checking out our product pages (updated daily). By entering as many as you can ensures that you have more chance of successfully securing the W! We wish you all the best of luck in your quest to making these beautiful 550s a part of your rotation ready for the summer months.
Whilst you're here, why not check out these more colourful New Balance 550s which will be dropping in the next few months?
