Reebok Launches Zig Kinetica With Cardi B, Delivering Sneakers Straight To Your Door

Ever found something you didn't expect on your doorbell camera? Next time you check, it might be a Grammy award-winning superstar treating your driveway like a runway to deliver the newest sneaker from Reebok – the Zig Kinetica. Having just been released by Reebok, this new sneaker, in 5 fresh colourways is here to switch up your rotation with more than just style.

“Zig the Runway is about being unexpected and unapologetic about your style. I always do me and keep people guessing and that's what we're showing off in this video,” said Cardi B. “Reebok Zig Kinetica isn't like any other shoe that's come before it and this fashion show is like nothing that has come before it. We're breaking the mold and blazing our own trail – that's what Reebok is about.”

Reebok Zig Kinetica Triple White | Shop now at Reebok

Reebok Zig Kinetica White/Vivid Orange/Fluid Blue | Shop now at Reebok

Reebok Zig Kinetica Black/Sunbaked Orange | Shop now at Reebok

Reebok Zig Kinetica Triple Black | Shop now at Reebok

Reebok Zig Kinetica White/Pixel Pink | Shop now at Reebok

Reebok is the first fashion brand to tap into this unique and unexpected video platform, with more doorbell cam runway shows expected over the coming days and weeks from renowned creatives, musicians and athletes, such as Cardi B and Noah Schnapp (Stranger Things). If this isn't a sneaker stunt worth writing home about, we don't know what is!

The new sneaker features a distinct zigzag-shaped silhouette, on top of an energy-return midsole that takes in and returns kinetic energy using a three-part system…

Floatride Fuel, with an energized bouncy foam below foot to help deliver cushioning to you all day long, a Zig Energy Shell, which takes and transforms kinetic energy into power for your stride and finally, Zig Energy Bands, a cleverly designed outsole that expands and contracts, similar to a rubber band, to give you a spring-like feel.

All 5 colourways are available now and ready to shop! Head to the links on this page to shop the brand new Reebok Zig Kinetica now.