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The Air Max 97 has been re-launched as a By You exclusive, where you can go into the Nike website, chop and change the colourings of each part of the silhouette and cop whatever colour combination you want.
On the website, you can choose to just purchase their already-made design, and this Wheat/Pink colourway is just the unique palette we were waiting for.
Starting with a sandy colouring around the centre of the waves, intertwined with Wheat around the lace unit and on the tongue's branding. As you move down the silhouette, the same Wheat colouring dresses the mudguard, wrapping around the entire sneaker and making a bold statement.
Popping with colour is the pink underfoot, shining through, out of the Max Air unit and adding a feminine edge to the By You Air Max 97. The same bubblegum colour can be seen on the breathable mesh section to the sidewalls, where mini Swooshes can be found.
To shop this quirky Nike Air Max 97 By You, simply head to the buy buttons on this page, and be sure to #/@thesolewomens on Instagram for the chance to be featured, whether you're simply copping this colour, or customising them to be your own!
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