Last year, Nike challenged creatives around the globe to rework a few of their most iconic silhouettes, and out of the thousands of people who entered the contest, just six came out on top.
Forming the Nike: On Air collection, sneakerheads everywhere have been waiting for these to drop, and they’re finally launching this Saturday, April 13th at 8am over at at Nike UK and we’re going to take a closer look!
The Nike Air Max 97 ‘London Summer Of Love’ was designed by visual artist Jasmine Lasode. Representing summer in the big city, as well as of a first date spent on Primrose Hill in Regent’s Park, the shoe is painted in an eye-catching orange, green, yellow, and blue colour scheme that’s perfect for the warmer months. Taking advantage of the silhouette’s wavey design, “97p” text surrounds the entire upper, while “Good Chat” graces the heel pull tab.
The Nike Air Max 97 ‘Shanghai Kaleidoscope’, on the other hand, is the brainchild of jewellery designer Cash Ru. Taking inspirations from the clouds floating across Shanghai’s skyline, the shoe takes the AM97’s layered design to another level. Painted in a bright blue colour scheme, an ultra clean white Air unit down below also emphasises the its cloud-like properties. Rounding it all off, double tongue tabs and triple heel tabs have been implemented for a look that’s made to turn heads.
Next stop, shoe connoisseur Gabrielle Serrano designed the Nike Air Max 98 ‘New York La Mezcla’ to symbolise the diverse complexions of the Big Apple that combine race, ethnicity, and cultural backgrounds. Building on a light grey base, a range of skin tones feature across the upper, while green and blue accents feature throughout.
Yuta Takuman takes on the Japanese capital for the Nike Air Max 1 ‘Tokyo Maze’. The perfect representation of the bustling metropolis, it pays homage to the dizzying urban labyrinth of colourful of tube lines that shoot beneath the city. Building on a clean white leather base, a contrasting black maze motif features throughout the upper for a trippy aesthetic. Down below, a bright red Air bubble makes its presence known, symbolising the iconic Tokyo Tower.
The Nike Air VaporMax Plus ‘Paris Works In Progress’ may possibly be one of the most unique AVMP colourways we’ve seen. Paying tribute to an under construction Parisian courthouse, Lou Matheron reimagines the colours and materials, replacing the conventional lacing system with a buckle strap that wraps around the entire shoe, along with a set of deconstructed Nike Swoosh logos that give the shoe an avant-garde look and feel.
The full Nike: On Air collection is set to drop this Saturday, April 13th at 8am over at at Nike UK. Set to be pretty limited, be sure to keep it locked at The Sole Supplier for the best way to guarantee a W. Let us know which pair you’ll be adding to your collection, and while you’re here, take a look at the full Nike sneaker range!