DJ Snake Is the Ambassador for the New PUMA Mirage Tech

No matter how you look at it, one of the major triggers to a brand's sudden rise in hype is celebrity endorsements. As we continue to tick off boxes from our must-cop list, fan-favourite footwear labels continue to reveal new models that effortlessly slots into our monthly want-to-buy roster. Recently announced by one of Germany's largest sporting goods PUMA, renowned French music artist DJ Snake joins the family as the ambassador for the new PUMA Mirage sneaker franchise. Vastly borrowing references from the world of electronic dance music, the all-new Mirage Tech silhouette flaunts vibrant and futuristic elements that resonate with the atmosphere in live EDM shows.

Released all the way back in the '90s, the Mirage OG was originally designed as a pair of lightweight jogging shoes. Now that DJ snake has officially signed his partnership with the sportswear giant, it was only expected that we'd see one of his favourite PUMA models return to the shelves revamped with a style that leans more towards his aesthetic.

Now available to cop in various colourways, the Mirage Tech is crafted with an ultra-breathable mesh and textile base that sets the stage for dynamic elements throughout to pop. Elsewhere, synthetic leather overlays grace the lacing system while a PUMA branded TPU piece takes helm at the rear and tongue for a branded touch. Further elevating the look is multi-layered PUMA Formstrips across the lateral and medial sidewalls with translucent mesh and thick hot melt, complete with a compression-moulded EVA midsole underneath for an insane amount of comfort and cushioning.

So how do you feel about the PUMA Mirage Tech? We have no doubts that these are going to elevate your trainer collection to a whole new level, so grab your size now while stock is still available. In other sneaker news, the Yeezy 450 "Cloud White" is Finally Releasing Next Week!