Early Unboxing: The Nike Air Max 720 OBJ Desert Ore Launches This Weekend

Even if you're not the least bit interested in NFL, you're no doubt familiar with Odell Beckham Jr. The Cleveland Browns wide receiver is one of the most recognisable in the game, no doubt for his talent on the field but also helped by his recent collaborations with Nike.

His first Air Max was released back in June and now a follow-up is fast approaching. Ahead of this weekend's launch, we unbox and review the Nike Air Max 720 OBJ Desert Ore.

A far more palatable use of colour features to this exclusive. Otherwise known as the "Young King Of Drip";, a muted theme sees beige coloured leather and suede alongside lighter hits of white. According to Nike, this "represents the sand dunes from Egypt to Louisiana and features symbols from OBJ's Egyptian hieroglyphic-inspired alphabet.";

It's the premium use of material that clearly sets these apart. As George mentions, the addition of Velcro to the tongue allows you to add your own embellishments, several already included within the shoe box.

A hefty slab of AIR sits underfoot, one of the largest to feature across Nike's Air Max range. On this pair, it's entirely clear and complimented nicely by a smoky outsole. Just like the previous release, this AM720 OBJ also features a cork inner sole.

Limited quantities of the Nike Air Max 720 OBJ Desert Ore are scheduled to launch on Sunday 8th September. Keep it here for more release updates and alerts!