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For many seasons, it used to be the adidas Samba, the cult football-inspired silhouette reigned supreme at the start of the 2020s. Then came the Puma Speedcat – in 2024 the racing-style shoe took over Samba’s crown. Now, in 2026, our money’s on the Nike Moon.
Nike©
£89.99
There’s so many different sneaker silhouettes, there’s so many different collabs, we’ve got a lot of buzzy hybrid shoes from sneakerinas to sneaker-loafers, but even though the influx of sneaker drops is arguably higher than ever before, people are yearning for a simpler shoe option. We’re tired of intricate sneaker silhouettes and expensive collaborations and just want an easy and wearable silhouette to go about our day. The Nike Moon shoe was created long before the collaborations and the hybrid concepts, and stripping it back to the biggest OG might be the most punk thing to do. And it’s got Jacquemus’ and Rihanna’s stamps of approval.
Jacquemus©
Nike Moon shoe prototype, Nike©
The Nike Moon shoe has a simple (in a good way) silhouette, and a deep history behind its design. The sneaker was first conceptualised in 1971, when coach and future Nike co-founder Bill Bowerman was trying to create a shoe with stronger grip on its sole – a spikey sole was too much while a flat sole didn’t do anything. One day, he noticed his wife’s waffle iron, and he was intrigued by its grid pattern; the raised squares could provide the traction he was looking for. Bowerman poured liquid urethane straight into the waffle maker, which allegedly glued it shut and ruined it. But, that didn’t stop him, he continued experimenting, prompting the first waffle sole prototype. Wear tests gave it the name “Moon Shoe” due to the imprint of the soles on tracks and trails.
“The waffle sole changed everything,” Nike Running historian Rick Lower said in a previous interview. “Not only did it transform how runners thought about traction and cushioning but it showed people what Nike was about: solving problems in new ways.
Nike Moon shoe prototype, Goldin Auctions©
By November 1971, the shoe was worn by members of the Oregon’s cross-country team in competitions. In 1972, prototypes were worn at the US Olympic Trials in Eugene. Just a year later, Nike released the Oregon Waffle and by 1975 Nike’s first commercial success the Waffle Trainer entered the scene. Although the Moon shoe never went to the market (even though a few pairs are believed to have been sold at Nike’s Eugene store), the Moon was truly the beginning of Nike. And because of that original pairs are considered holy grails: one pair sold for £328k at auction in 2019.
About half a century later, French designer Simon Porte Jacquemus came across the OG prototypes in Nike’s archive, and made the pioneering choice to bring the Moon shoe back to life for his SS25 collection. He’s already dropped a few colourways (which have been seen on Rihanna) with campaigns starring Solange and actor Nicholas Chavez, and has a new release coming out in 2027. And, thanks to Jacquemus, Nike has completely revived the silhouette and it is now part of the brand’s permanent collection.
A shoe that doesn’t take itself seriously, the Nike Moon takes on a retro and easygoing aesthetic without trying too hard. It’s unconventional yet plain. It’s simple and it’s interesting. Plus, it comes with lore. And just like Wales Bonner breathed new life into the adidas Samba, accelerating it into the most popular trainer of the decade, the baton might now be going to Jacquemus and the Moon.
END©
£90.00
Just a year or two ago, we would’ve said that its silhouette is not unusual or fun or eccentric enough for the market – we were going through the peak weird shoe era of the Vibram FiveFingers, the Nike Air Rifts, the Puma Mostros and Speedcat Ballets. But in 2026, simplicity might be just what we’re longing for.
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