Joe Freshgoods Named Creative Director for the New Balance "Conversations Amongst Us" Campaign

Footwear designer Joe Freshgoods is renowned for the unstoppable series of covetable collaborations he has offered with New Balance over the recent years. Some of the notable pieces we've seen are the 992 "No Emotions Are Emotions", 990V3 "Outside Clothes", and many more. On that note, it appears that he has plenty more to offer after being recently assigned as creative director for New Balance's "Conversations Amongst Us" campaign.

The collection is dropping four iconic silhouettes from the Boston sportswear powerhouse: New Balance 2002R, 550, 574 and Kawhi Leonard's signature KAWHI 2, all in new colourways that celebrate Black culture. In addition, an accompanying apparel range will also launch that consists of t-shirts, hoodies, jumpers, and joggers.

Freshgoods has never failed to celebrate his Black heritage throughout his designs, so it only makes sense for him to take the helm of New Balance's "Conversations Amongst Us" campaign—highlighting Black creatives and emphasising conversations that matter the most.

Be sure to stay locked in right here at The Sole Supplier if you don't want to miss out on the latest New Balance drops and collaborations. In related news, the Joe Freshgoods x New Balance 9060 "Inside Voices" sneaker is on the way.