Jordan Brand Records Its First Ever Billion-Dollar Quarter

Nike just announced its earnings for the second quarter of the 2020 fiscal year. In the reports, their revenues shot up by a whopping 12% to $9.8 billion. Converse's revenue climbed to $480 million due to their continued expansion in Asia and Europe, but perhaps the most breathtaking number of them all is that Jordan Brand had recorded its first ever billion dollar quarter.

"In Q2, Nike has proven again that innovation is our greatest competitive edge." said outgoing President and CEO Mark Parker. “Our entire Nike team is fueling our current momentum, and I’ve never been more optimistic about the future of this company.”

During the conference call, Parker also spoke about the brand new Air Jordan 34 and pointed to the recent release of the Air Jordan 11 "Bred" as evidence that Jumpman won't be stopping anytime soon.

This is huge news for the Swoosh brand, and we're excited to see what the next quarter brings. What Nike sneakers did you cop this year? Are you surprised by this news? Let us know your thoughts, and while you're here, check out our Air Jordan 1 fit guide!