New Balance 740: The Grand Daddy is Making a Comeback

New Balance is retro-ing another Y2K runner that has all the makings of a wardrobe staple. As competition within the dad shoe category intensifies with brands such as Asics expanding its offerings, it seems like New Balance has another ace up its sleeves. The NB 740, one of their original running shoes from the early 2000s, is returning in a fresh "Marsh Green" colourway.

This updated 740 unisex sneaker retains retro elements of the original, such as synthetic materials, mesh, and metallic overlays, while introducing new colour combinations and trims for a contemporary twist.

Check out those wide gauge white mesh underlays! They’re perfectly paired with sleek Green and Silver overlays that pop from the collar and eyestays. There are also reflective accents and contrasting striped ribbon eyelets. It’s a classic combo that’s easy to style, and we can’t wait to see how these kicks shake things up in the sneaker game.

While the design aims to evoke nostalgia for vintage running sneakers, the brand also highlights the exceptional comfort that made this model beloved among running enthusiasts. These kicks feature New Balance's performance driven ABZORB midsole, harmoniously tied to the upper’s colour scheme with dark green outsoles.

The official reissue of the New Balance 740 is dropping in the UK on October 16, priced at £100. Just tap the 'Notify me' button above to get updated as soon as they hit the market!