New Balance Reveals Its 2023 "Grey Day" Line-Up

While New Balance may have successfully positioned itself within the fashion scene over the past few years, long-time fans will no doubt remember its normcore days. Before colourful creations like Action Bronson’s 990v6, the brand was known for its staple styles and muted shades - two things that earned the brand its ‘dad shoe’ reputation. Not one to shy away from its history, NB continues to embrace its roots through its “Grey Day” event - an annual occurrence that celebrates the Boston-based brand’s iconic heritage.

As part of the celebrations, NB has readied a selection of footwear and apparel staples that showcase the best of the brand over the years gone by. In terms of footwear, the imprint has prepared two packs, which span “Moon Daze” and “Grey Day” colourways. The “Moon Daze” pack encompasses the 550, 580, 9060 and MORE TRAIL styles, while the “Grey Day” pack contains staple silhouettes such as the 574, 808, 306, 990v6 and a football boot.

Continuing NB’s focus on comfortable styling, its no surprise that sweats form the cornerstone of the accompanying apparel collection. A dress, tees, sweatpants and hoodies all arrive in the famed grey hue, and boast embroidered branding hits.

Peep a look at the pieces right here, and look for them to drop on the 12th of May.

Up next, here's why the New Balance 9060 is a must-have.