New Balance Signs Baseball Superstar Shohei Ohtani to a New Endorsement Deal

After cementing its popularity in the modern sneaker scene, New Balance has been no stranger to brand endorsements, signing some of the biggest names in the business such as Raheem Sterling and Jack Harlow. Continuing this onslaught of impressive partnerships, the Boston-based brand has now joined forces with baseball superstar Shohei Ohtani. “As I continue my journey in baseball I am excited to join the New Balance family, New Balance is a global brand that is known for having incredible product innovation but also for being an authentic brand who allows their athletes to be themselves. I am excited to join them to change the game.”

Showing off a pair of cleated 574s in the promotional imagery, Ohtani is set to work with NB on a number of promotional campaigns in the coming months, and we’re certainly excited to see what’s on the way. Stay locked in right here at The Sole Supplier for all the latest, and while you’re with us, check out this brand-new 1906R pack!