It looks like Off-White isn’t too happy with other brands using “its” signature red zip tie and quotation marks. According to reports, the Milan-based fashion house is taking legal action against jewellery brand Rastaclat for selling bracelets with the name “Off-Clat” and/or “Off-Clat c/o Rastaclat”.
While the Virgil Abloh-helmed label doesn’t officially hold the trademarks for these design elements, it’s citing that is has amassed “significant common law trademark.” Common law trademarks are words, phrases, symbols, or even sounds that brands use to identify their business. For instance, Nike’s “Just Do It” slogan is a famous example.
From Off-White’s perspective, Rastaclat is deliberately setting out to “confuse consumers into believing that [they] are Off-White products, and as a result, it is asserting claims of trademark infringement, false designation of origin, and unfair competition.” At this moment in time, the case has yet to move further into court, so be sure to keep it locked at The Sole Supplier for more news as it develops! While you’re here, take a look at the full Nike sneaker range!