Rooted in Hip-Hop: The adidas Originals x Wales Bonner FW24 Collection

We've been talking about how the Superstars might be making a comeback, partly due to how the British fashion designer reimagined this classic adidas silhouette. Her fresh spin on adidas for the Fall/Winter 2024 collection brings a new perspective to the Three Stripes, inspired by British subculture, her Caribbean roots, the global African diaspora, and of course, Hip-Hop.

Bonner gives the classic Samba two patent leather styles featuring crocodile texture, available in warm toffee and deep indigo shades. The new Samba Millennium goes even more adventurous, bringing three unique colourways with two toned uppers, combining smooth leather with crocodile prints. For us, the star of the collection is the revived Superstar, decked out with reptile leather, patent leather stripes, and a satin lining.

The apparel line strikes a balance between casual and bold, echoing the proportions and fits popular in the 1970s and reminiscent of Hip-Hop’s early years. Floral prints adorn shorts, tanks, and cropped polo shirts, while tracksuits come in vibrant tangerine and turquoise. You also get the adidas logo prominently displayed on graphic tees, jackets, and hoodies, along with the signature three stripes on the arms and legs. “I wanted it to be a reflection of the wider collaboration as an elegant reinterpretation of something that feels familiar,” says Bonner, speaking to Vogue.

The campaign, captured by Rennell Medrano, takes place in Harlem, NYC, creating a lively backdrop for the collection.

The Wales Bonner x adidas Originals FW24 collection will be available globally on 24th October at adidas's online store, through the CONFIRMED app, and at select retailers.