I think just how broad the brand was. When I first came in, I thought it was just the old-school British tennis brand, but the influence it's had on golf, cricket and so many other areas is incredible. I even saw a shirt the other day with a 'Seal of Approval from the US Navy' on it. You realise pretty quickly that it's hard to know which direction to take because there's so much history to draw from. It would've been nice to understand that breadth before coming in full steam ahead.

Always stay curious. Don't get tunnel vision around one source of inspiration. Be open to anything. Before Slazenger I used to take photos of drain covers and random textures. My camera roll looked ridiculous, but inspiration can come from places most people overlook. Whenever I hit a creative block, I deliberately look somewhere unexpected.

That it's just a dusty old tennis brand you'd find in a lost property box. Once I really immersed myself in the archive, I realised there's so much incredible product and history there. The problem wasn't the brand - it was that the story had stopped being told. I've completely fallen in love with it, and now my job is to help other people fall in love with it too.

I hope so. Fashion has traditionally been very gatekept, and people often had to spend years struggling before getting an opportunity. Now brands are paying attention to creators. People's TikToks are ending up in boardrooms. I've seen more people finding creative ways to showcase their work online and land amazing opportunities. Hopefully that's where the industry's heading.