Embracing a more minimalist approach and reducing product to its most simplest and arguably, most beautiful, JJJJound is now known for its design language among the streetwear and footwear space.

Written on blog section of its website, the Studio writes, "JJJJound revisits the familiar earthy colorways that have become central to their New Balance collaborations over the years. With a palette grounded in warm tonal beiges and taupe, the Montreal design studio combines a soft neutral foundation with dark navy and deep red contrasting accents for a look inspired by classic New Balance suede trainers."