The Joe Freshgoods x New Balance 990v3 "Outside Clothes" Gets Unveiled

Not too long ago we mentioned that the archived New Balance 990v3 is possibly making a comeback. The last time it was present in the sneaker world was in Italy in 2019, hosting a collab with Milano-based sneaker boutique Slam Jam, but it disappeared right after that. With all that said, the vintage runners have popped back on the radar, now serving as a blank canvas for renowned Chicago-based artist Joe Freshgoods Robinson. Recently unveiled by Sneaker Freaker on the front cover of their 45th magazine issue, the Joe Freshgoods x New Balance 990v3 "Outside Clothes" has already garnered a significant level of hype, and will continue to do so as it progresses towards its release day sometime in July.

This is not the first time the power duo linked up for a joint offering. In 2020, Joe worked with New Balance on his "No Emotions Are Emotions" project involving the sportswear label's famed New Balance 992 and the success has evidently led to another collaborative effort. As for the new New Balance 990v3 rendering, the pair, dubbed "Outside Clothes", pulls influence from the west side of Chicago-native’s personal life growing up throughout the 1990s.

The idea is translated by the usage of vibrant teal blue and green hues across the mesh base overlaid with earthy brown and cream tones that embrace the upper's plush pigskin suede panelling. New Balance's retro-inspired sidewall N logo opt for an aqua blue colourway, while co-branding details and other minor components are fashioned in lively pops of neon green, notably Joe Freshgoods' name and initials marked on the heel, and the TPU heel clip. The coveted ensemble is complete with a highly sculpted dual-midsole concealing two precious technologies from the Boston footwear label: ABZORB which provides optimal comfort and ENCAP which delivers additional support and durability to the silhouette.

The Joe Freshgoods x New Balance 990v3 "Outside Clothes" is guaranteed to sell out instantly on its anticipated launch date, so keep it locked in right here at The Sole Supplier if you're looking to add the New Balance trainers to your collection, and stay in the know of all upcoming New Balance releases. In related news, here are 15 New Balance sneakers to wear to enjoy your newfound freedom!