Earlier this month, we saw the release of the hotly anticipated adidas ZX 4000 4D. Arriving in an ultra clean 'Footwear White' colourway, the futuristic silhouette was dressed from heel to toe in some of the most premium materials imaginable. Not only that, it sat on top of a full length Futurecraft 4D midsole - a technology that is truly next level.
With all that said, it doesn't take a genius to work out that the ZX 4000 4D didn't exactly live up to the hype. In fact, tonnes of resellers are dropping pairs for just a few quid over retail, with plenty actually making LOSSES in the process. So, what happened?
The waiting game
Can you believe that the adidas ZX 4000 4D first leaked back in summer of last year? Back in July, it was deemed by many sneakerheads as the shoe of the decade and adidas' biggest innovation since the OG Ultra Boost. But as time went on, people started to lose interest in the ZX 4000 4D. In fact, the shoe was actually supposed to release at around November time, but was delayed for three months for unknown reasons, and by that time, the hype was already at an all time low. The Three Stripes didn't actually confirm the shoe's existence until late 2018, and by then, leaked info and images had already taken over the sneaker-sphere and everyone had already seen everything.
Priced at an eye-watering £280, the adidas ZX 4000 4D wasn't exactly made for everyone, giving off the vibes that the Three Stripes' image of the future was made for those with extra deep pockets and massive bank balances. This huge price tag is also the main reason why nobody is really buying into the Futurecraft hype, and we don't really blame them. Unlike the Consortium 4D collection that released last year, the ZX 4000 4D isn't a collaborative sneaker, so naturally, pricing shouldn't have been as high as it was.
As mentioned before, the adidas ZX 4000 4D was leaked back in summer of last year, and that literally would've been the perfect time to release the sneaker - not in the middle of the wettest and snowiest winters in years. With an ultra clean white Primeknit upper, it is literally a dirt magnet in the making. On top of all of this, unlike Boost, the Futurecraft 4D midsole is made up hundreds of tiny holes and crevices, so while cleaning it is definitely possible, it's a lot harder and way more time consuming.
Extra limited sizing
Since it was first unveiled back in 2017, adidas Futurecraft 4D tech has always released in limited sizing due to technical limitations at the time. Those with bigger-than-average or smaller-than-average feet have no way trying the new tech, and really, you would think that within the two years, the Three Stripes would've found a way to remedy this situation. While 4D sneakers with unconventional sizing is rumoured to be releasing sometime this year, adidas should've really implemented that into the adidas ZX 4000 4D.
The thing about Futurecraft 4D sneakers is that they are always ultra exclusive, but the adidas ZX 4000 4D was so much more limited compared to previous 4D releases. You'd think that since it was leaked back in July, adidas would've produced more than 939 pairs. In fact, if you were a size 11, only eleven pairs were made for the entirety of adidas UK. That's an insanely small amount for a shoe that's meant to showcase the future of footwear.
Brand new tech
A culmination of all these points, not everyone has had the chance to see adidas' 4D tech in person, never mind consider buying into it. The majority of sneakerheads don't know how the midsole actually feels and they would be out of their minds if they thought spending £280 on the adidas ZX 4000 4D was good idea. Additionally, you would think that within the past two years of continual development, the Three Stripes would have thought of a way to create 4D that isn't green. In fact, why don't they just paint it like they've always done for Boost?!