The Whitaker Group x New Balance 998 Willful Bias

With the “Willful Bias” series, The Whitaker Group continues to use footwear as a storytelling canvas—this time landing on the Made in USA New Balance 998. While AMM might be its most prominent voice, this drop reminds us that the group’s wider imprint runs deep, with a message that extends far beyond sneakers. Built under the “Willful Bias for Education” banner, this collaborative edition explores themes of equity, community and elevation, tying in JAIDE’s women-first ethos with collegiate cues and playground optimism.

The 998 silhouette is dressed in a distinctive seafoam suede, paired with mesh, sail underlays and touches of tonal grey for balance. The textured panels add depth and movement, while the dark “N” logo and cream sole unit bring in contrast and calm. The quality and build is exactly what you’d expect from the Made in USA line, with that signature ABZORB midsole delivering comfort that lasts all day. It’s a lifestyle runner that doesn’t just look good—it’s meant to feel good, too.

You can find out where to buy the Whitaker Group x New Balance 998 “Willful Bias” by keeping it locked to The Sole Supplier!