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Adidas Could Lose $1.29 Billion If It Sits On Unsold Yeezys

adidas Could Lose $1.29 Billion If It Sits On Unsold Yeezy Stock

When adidas ended its deal with Ye (formerly Kanye West) in October, it was clear that the sneaker scene would never be the same again. However, it seemed that ...
Nike AM90 2
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Stay Grounded With the Nike Air Max 90 "Brown Tile"

Designed by the one and only Tinker Hatfield, the Nike Air Max 90 is an all-time classic for plenty of sneakerheads. The pair first hit the commercial market ba...
Is AI Really the Next Big Thing in Sneakers?
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The Next Step in Sneaker Design: Navigating the AI Revolution

AI is inescapable right now. From Chat GPT to weird and wonderful concept creations, there’s no denying that we’re in a new digital age. Last summer, our social...
Kevin Durant Fronts Nike’s 2023 Black History Month Campaign
Kevin Durant Fronts Nike’s 2023 Black History Month Campaign

It's no stretch to say that without the African-American community, the sneaker world as we know it would look very, very different. That’s why, every year sinc...

3 years ago · Georgie Gilbert

"Air", the Michael Jordan Movie Will Premiere This Year
"Air", the Michael Jordan Movie Will Premiere This Year

By now, all sneakerheads should be aware of how Michael Jordan managed to land himself a signature sneaker with Nike, although we can’t imagine it was too hard ...

3 years ago · Jack Aldrich

UNDERCOVER Brings Balance and Chaos To the Nike Moc Flow
UNDERCOVER Brings Balance and Chaos To the Nike Moc Flow

Comfy styles are all the rage in footwear these days, as mules, Birkenstocks and UGGs continue their upward trajectory. Naturally, the sneaker scene has to resp...

3 years ago · Georgie Gilbert

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Sillybillycore: When Did Sneakers Get So Goofy?
Sillybillycore: When Did Sneakers Get So Goofy?

Wavy Old Skools. Satanic Air Max. Big Red Boots. MSCHF’s efforts within the sneaker world are exaggerated, polarising, but more importantly - very, very viral. ...

3 years ago · Georgie Gilbert

Move Fast: The Nike Dunk Low "Industrial Blue" Is Still Available to Cop at Foot Locker
Move Fast: The Nike Dunk Low "Industrial Blue" Is Still Available to Cop at Foot Locker

While the Nike Dunk launched all the way back in 1985, it’s a sneaker that’s still very much culturally-relevant today, especially since its recent resurgence t...

3 years ago · Jack Aldrich

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