adidas Is Considering Donating Profits From Leftover Yeezy Stock to Charity

Having recently revealed its latest financial report, and reportedly reaching an agreement with Ye regarding the leftover Yeezy stock, adidas CEO Bjorn Gulden is reportedly considering donating any profits from the sales to charity. The 3-Stripes is currently sitting on €1.2 billion worth of stock, with the remainder of the Yeezy stock having only just hit the warehouse.

According to Bloomberg, Gulden has ruled out other options, including simply burning the sneakers, or giving them away for free in countries like Turkey and Syria, or recycling them into other materils. He also reportedly rejected the idea of selling the stock as unbranded merchandise, saying “Trying to hide what it is is not very honest. “That’s not an option.”

Though adidas has not confirmed any of the details surrounding its reported deal with Ye, the CEO has said that the brand would be forced to pay Ye royalties if the stock was to be sold. This way, adidas would be unlikely to earn anything in terms of profit, but it would be able to recoup some of its lost costs.

Whatever happens, Gulden has said that the brand is not in a rush to sell any of the stock. ““The inventory is there, it’s not running away,” he said. “We should not do a decision just to please someone. We should do a decision when the consequences of that decision are the most positive that we can do.”

This is a developing story, so be sure to stay locked to The Sole Supplier as more news comes in, and in the meantime, check out adidas' next. BAPE collab.