An Undeniable Legacy: Off-White Air Jordan 1 "Chicago" Sales Skyrocket After the Untimely Death of Virgil Abloh

Last night it was announced that the incredibly talented Off-White and Louis Vuitton Men’s designer, Virgil Abloh, had sadly lost a private 2-year battle with a rare aggressive form of cancer.

Since his untimely passing, it seems that the sneaker community has scrambled to each own a piece of Virgil Abloh’s incredible legacy. Sales have surged for some of Virgil’s iconic reimaginations including "The 50 Dunk Lot 1," and his latest release, the Jordan 1 Low "Black" has seen at least 100 sales just this morning, which goes to show the incredible impact that Abloh had on the sneaker industry.

Within an hour of his death being announced, 56 pairs of the Off-White Nike Air Jordan 1 "Chicago" were sold via StockX, which amounted to £280,000 of value. Across "The Ten" silhouettes, the average increase of demand was around 21%. Originally released as part of Virgil’s iconic "The Ten" collection, the Off-White x Jordan 1 "Chicago" originally retailed for £160, but often saw four-figure value on the resale market.

In light of his death, StockX have since announced that all proceeds from Off-White sales on its marketplace will be donated.

Reimagined in a way that only Virgil could, the "Chicago" Off-White Jordan 1s inclusion in "The Ten" was not only the perfect way for Abloh to pay homage to a legendary sneaker, but also allowed him to celebrate his home town of Chicago at the same time. Growing up in Rockford, the designer often reminisced on how as a kid he’d send sneaker designs to Nike, so it seemed only fitting that he’d end up designing for them.

This year, Virgil Abloh released a book called "Nike ICONS," which detailed the secrets, concepts and journey behind "The Ten." Since last night, the book has sold out across multiple retailers.

Virgil Abloh will always be remembered as a pioneering force in fashion, and The Sole Supplier team would like to extend our deepest sympathies to his family, friends and colleagues at this difficult time.