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Despite any controversy that might surround the situation, it seems the return of Yeezy yesterday was a resounding success (from a financial standpoint, at least.) Amidst the direct and famed fallout between adidas and Ye, millions of users sought to get their hands on the first of three final releases of Yeezys, in turn lining the pockets of both parties.
In October of last year, adidas officially announced it would be parting ways with Kanye West following his anti-Semitic rants on social media. With the partnership done and dusted, the termination left adidas with over $500 million worth of Yeezy stock, leading to the announcement of three final drops commencing from the 1st of June.
According to reports, a total of 682,300 pairs of Yeezys were sold, generating a substantial sum of $170.5 million USD in total. With Ye's 15% royalty clause in his contract, this means he would have bagged around $25,586,250 USD on the first release alone. Now while many might feel conflicted about adidas' decision to continue selling Yeezy products and Ye's financial gain, it was promised that an unnamed portion of total profits would go towards charities that fight racism, discrimination and antisemitism. Nothing has been announced yet in regards to how much of the profits will go to charitable causes, but with two releases left, we hope its a considerable sum. In other news, don't buy your Jordans from SHEIN.
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