The Kardashian/Jenner machine never sleeps. While Kim busy brags about her NikeSKIMS collab, Kendall Jenner just pivoted back to the Three Stripes. If the Superstar was a person, it’d be old enough to collect a pension, yet here it is, headlining a fictional cinematic universe called Hotel Superstar.

Directed by Thibaut Grevet, the campaign feels like a fever dream where Samuel L. Jackson hunts for his shoes while stumbling into global icons. It’s grainy, it’s "Old Hollywood," and it’s surprisingly refreshing.

Kendall isn't exactly a stranger to the brand, but this 2026 era feels different. adidas is betting the house on her to bridge the gap between "I just finished a workout" and "I’m sitting front row at Fashion Week."

In the campaign, Kendall ditches the predictable for two distinct looks:

Let’s be real: we’ve seen the Superstar a million times. We’ve seen it on B-boys in the 80s and art students in the 2010s. But adding Kendall alongside JENNIE, GloRilla, and Lamine Yamal feels something way more significant. It’s like adidas is moving away from purely athletic heritage and leaning hard into "street luxe."

Making Kendall Jenner the face of adidas Originals Superstars proves the "Sambafication" of the world is ending. adidas wants the chunky, reliable Shell Toe back on the feet of everyone in Shoreditch, and using the world’s most photographed woman is the fastest way to do it.

The new Superstar collection is live on the adidas site right now.