Nike Claims StockX Is Selling Fake Sneakers

Update 12/05/2022: Statement from StockX

We take customer protection extremely seriously, and we’ve invested millions to fight the proliferation of counterfeit products that virtually every global marketplace faces today. Nike’s latest filing is not only baseless but also is curious given that their own brand protection team has communicated confidence in our authentication program, and that hundreds of Nike employees – including current senior executives – use StockX to buy and sell products. This latest tactic amounts to nothing more than a panicked and desperate attempt to resuscitate its losing legal case against our innovative Vault NFT program that revolutionizes the way that consumers can buy, store, and sell collectibles safely, efficiently, and sustainably. Nike’s challenge has no merit and clearly demonstrates their lack of understanding of the modern marketplace.

Original Article 11/05/2022

As the great Ron Burgundy once said, "Boy, that escalated quickly. I mean, that really got out of hand fast." After responding to Nike's lawsuit last month regarding its NFT project, StockX has now been hit with another filing from the Beaverton brand. Adding to its first complaint against the resale giant, the sportswear company are now claiming that they purchased four pairs of sneakers from StockX between December 2021 and January 2022 - and all four of them turned out to be fake.

Of the four pairs bought, the "Patent Bred" was the only one that was mentioned by name. Released at the very end of last year, this is pretty much an extremely glossy version of the iconic "Bred", replacing the usual matte leather panels with patent leather. This sneaker was the only one that was brought up because not only is it one of the eight StockX Vault NFTs Nike says is infringing on its trademarks, but it's also StockX's best-selling sneaker NFT with 518 sold at the time of the amendment.

"All had affixed to them StockX's 'Verified Authentic' hangtag, and all came with a paper receipt from StockX in the shoe box stating that the condition of the shoes is '100% Authentic'." explained Nike. The filing also puts into question the Detroit-based marketplace's "somehow proprietary" authentication process, noting that they claim their "authenticators are better equipped than anyone" to verify if a sneaker is legit "despite the fact that StockX is not the entity that designed, created, manufactured, packaged, or shipped in the first instance any genuine Nike goods."

StockX have yet to respond to Nike's latest amendments, so make sure you keep it locked at The Sole Supplier for more news as it develops. While you're here, make sure you celebrate Nike's 50th anniversary with these members-only surprises!