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Nike’s not playing it safe. Forget those predictable "lifestyle" tweaks we see every Tuesday; the new First Sight collection is a fever dream of track spikes, loafers, and mid 2000s basketball nostalgia. All these sneakers have a somewhat prototype feel; only difference is that you can actually use them.
via Nike
£109.00
Usually, when a brand tries to bridge the gap between "sport" and "fashion," we get a chunky sole on a dull upper. Not this time. Nike’s energy expert, Jeff Scott, wants to ground these in athletic DNA while hunting for an "alternative beauty aesthetic."
In plain English? These shoes look weird, and that is exactly why they matter.
Mark 20th March in your calendar. The Noir leads the charge, and it doesn't do "subtle." This silhouette takes the aggressive geometry of a sprinter's spike and gives it the poise of a leather loafer. You can wear these to a casual hang as well as in a more formal setting. Expect these to hit SNKRS at around £100 ($125).
"We wanted to open this up to the future through the lens of sportswear made distinctly for her." — Jeff Scott, Nike Energy Footwear Expert
While we wait for the Noir, legendary designer Frank Cooker just gave us a proper look at the Shadow. If you grew up obsessing over the Air Foamposite One, this will hit home.
The Shadow features a sculpted shell that screams early 2000s Nike Basketball. It uses ovals for texture and a neoprene entry point that suggests you can just slide into them and go. We’ve seen samples in grey and royal blue, both sitting on a bespoke traction pattern that belongs on a court but will likely spend its life on a pavement.
via Frank Cooker
For years, women’s "exclusive" sneakers felt like an afterthought; usually just a men’s colourway with a dash of pastel. The First Sight collection proves Nike is finally listening. Creating a shoe that looks like a 3D sculpted football boot (the Mirage) takes guts. It might polarise the community, but sneaker culture thrives on shoes that people either love or hate. Boring is the only true sin.
Which of these three hybrids are you actually brave enough to pull off?
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