Nike SNKRS Pass: Everything You Need to Know

Sometimes, getting your hands on the latest sneakers is much more complicated than it needs to be. First-come-first-served drops, and online and in-store raffles have all become commonplace within the sneaker industry, with each one having its own pros and cons - whether managing footfall or fighting bots. Frustrated with the issues that plague high-heat releases, Nike has been making big moves with its SNKRS App to make launch day fair for all - and one of its new methods includes creating its pass. But what is the Nike SNKRS Pass, and how does it work?

Nike’s SNKRS Pass is a members-only reward found in the Nike SNKRS App, which allows you to get your hands on the hottest Nike products. Though it works similarly to a normal Nike SNKRS drop, its main difference is that it’s location-based, and you’ll have to pick up your pair from one of Nike’s participating retail locations.

If a SNKRS Pass is offered (you’ll see it on your SNKRS App feed on drop day) you’ll have a short time to secure a reservation for your size. If you’re lucky, you’ll then see a “reserved for pick-up” screen, which will confirm your size, as well as the date, time and location for pick-up.

If you’re lucky enough to reserve a pair, then you’ll have to head to the relevant Nike store in time for your confirmed pick-up window to get your order. Make sure to bring a form of photo ID and don’t be late, as your SNKRS Pass will expire, and bear in mind that you can’t change any of the details relating to your reservation. On the day of your pick-up, your reservation will have changed to a QR code - you’ll need to have this scanned to get your pair. Your payment will be taken on collection.

If you don’t get offered a pass, or you can’t see any retail locations listed, then chances are you are too far from any participating Nike stores. Of course, for those who don’t live close to a Nike store (particularly the Swoosh’s London locations) this can be a very frustrating way to miss out on the drop, but if you happen to be in the capital and still aren’t seeing anything, then be sure to make sure your GPS services and push notifications are turned on. If this is all in order but it’s still not showing, then make sure you have the latest version of the SNKRS App installed, as older versions won’t show it.

The Nike SNKRS Pass often gets pulled out for what the Swoosh believes are its top-tier releases: the Corteiz x Nike AM95, Air Jordan 1 “Lost & Found” and now the Travis Scott x Air Jordan 1 Golf included.

So, there you have it - a super-quick guide to Nike's SNKRS Pass. We hope you found this helpful, but if you still need a hand securing your size when it comes to sneaker releases, then be sure to check out our guide to entering sneaker raffles, and stay locked to The Sole Supplier socials for all the latest drops!