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This week On Our Radar: Nike’s Air Max 95 Neon makes a much-needed return to shelves, Corteiz x New Era are putting London on the map and the adidas Superstar campaign is bursting with icons.
via Nike
£175.00
As many of you know, last year’s “Neon” drop was full of L’s thanks to shockingly low units. However, your luck is about to change as rumours around big units are making its way across the sneaker community. Now’s your chance to hand in that L you were holding onto in exchange for a spanking new pair of Air Max 95 “OG Neon”. If you already secured a W, then get in on the double-up, there’s no such thing as having too many Neons in your collection.
via Puma
Lending its hand to the footballing world, Slam Jam is certainly bringing back the feeling with this fourth kit. Undoubtedly a jersey the likes of Beckham and Ronaldinho would proudly have worn during their tenure at the club, we can already see this beautiful number featuring in highlight reels to come. If you reckon you’ve got the skillset deserving of the long sleeve look, then this AC Milan kit has to be in your wardrobe.
via Awake
via Awake NY
Angelo Baque is not one to rest on his laurels. It seems like only yesterday that AWAKE was celebrating its Air Jordan 5 success, with the news of the brand already moving onto the next Jordan silhouette. Spotted by the keen-eyed sneakerheads, the AJ6 debuted within AWAKE’s new lookbook, serving as another beautiful addition to shoe’s library. Those tasty blue panelling and red contrast stitching combo, count us in!
via corteiz
via Corteiz
Corteiz proves it knows London like no one else. Stringing together more niche pieces of Black British culture, this New Era collaboration is nearly two decades of history rolled into one. From Grime’s affinity for the Lake Elsinore Storm team’s fitted, to Novelist spitting over Bashy’s Black Boys instrumental for the campaign, this could only have been executed by someone with years of love for the culture.
via Drama Calls
Manchester royalty Drama Calls is dropping its Sta Dartboard and it’s mega. If you fancy yourself as the second coming of Luke Littler, then you best get this hanging on the wall of your bedroom. No longer will you be constrained to practicing at your local, forking out £6 a pint every time you want to play. In this economy? No thanks. Coming with 6 black and white darts, you can even get your mates in the mix. Just don’t let them hold you back, we believe in you.
via Hoka
Getting on with daily life after you’ve just poured your heart out to your running club crush just got a little easier. These Hoka Ora Primo are helping us convince you that recovery doesn’t have to be all doom and gloom. A cushy midsole and thick rope laces means you can look just as cool post after your weekend long run as you did during it, even if you’re no longer wearing your really hip Oakleys. No but seriously, Hoka’s recovery line-up has been nailing it, partly thanks to the addition of the trendy Ora Primo.
via adidas
£94.99
The Three-Stripes is not holding back, releasing a video campaign led by none-other than Samuel L Jackson himself. Alongside the Hollywood A lister were the likes of Kylie Jenner, Olivia Dean and Lamine Yamal, people that represent the cream of the crop in their industry. With all eyes on the Superstar, is this the final push to send the icon back into stardom?
via NAKED CPH
The Copenhagen retailer is representing the Scandi cool girl yet again. Alongside the news of the Shox Z Calistra, NAKED CPH is also dropping a metallic Shox Z that is also inspired by “wet pavements and stormy skies”. While this might sound cliché, the team’s campaign imagery is anything but, presenting a world where gloomy weather is actually an aesthetic moment for your Instagram dump.
via New Balance
£110.00
£88.00
Rosalía and New Balance are linking up again to show just how good the 204L is supposed to look. Taking a quick pit stop from her global touring schedule, the Spanish popstar is dipping her toe back into the sneaker world. Helping build up the hype for the original “Mushroom” colourway, we can only assume she will have that same effect on this “Sea Salt” pair.
via Beama
via Beams
Japanese brand Beams is translating a British classic to celebrate its 50th anniversary. Giving the Lowell a Japanese twist, this collaboration would have been well suited within the colourful pages of Fruits or Tune magazines. Soon to be swept up by the most fashionable regulars among the Ura-Harajuku district, Dr. Martens’ just got another dose of style points with this one.
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