Rich Paul × New Balance 2010 Plum Brown Burgundy

When sports agency mogul Rich Paul puts his name on a New Balance collab, you know it’s going to be more than just a colourway. The Rich Paul × New Balance 2010 "Plum Brown Burgundy" marks a bold addition to the growing partnership between Paul and the Boston brand, reimagining the dad-shoe-adjacent 2010 silhouette with premium lifestyle appeal and court-side energy.

Drenched in soft "Plum Brown" suede and layered over textured mesh, this rendition brings a subtle richness that’s both wearable and standout. Deep burgundy hits and earthy undertones run through the midsole and heel counter, adding warmth and depth. Classic silver N logos pop on the sidewalls, while Rich Paul’s signature flair appears through special detailing on the tongue, insole, and packaging. Underfoot, ABZORB cushioning and a Stability Web outsole keep things steady, comfortable, and true to NB’s performance heritage.

This isn’t Rich Paul’s first rodeo, but it might just be his most refined NB collab to date. Whether you’re into elevated basics or just love a solid GR remix with storytelling clout, this 2010 drop is worth the attention. Don’t miss your shot, keep it locked to The Sole Supplier to cop!