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Photographed wearing his upcoming Jordan Brand project throughout Summer ’23, “The Prince of Regaetton” has certainly upped the ante on this collaboration. Tackling the next silhouette within the Air Jordan series, J Balvin has delivered another piece of strong storytelling on this Air Jordan 3, with sneakerheads and fans all eagerly awaiting the drop. Putting aside the loud rainbow colourway from his debut Air Jordan 1 and the light-up tongue on his Air Jordan 2, the “Medellín Sunset” is his most wearable offering to date.
Considering the artist’s global recognition, the hype is already expected to be high, but a viral video of Balvin handing DJ Khaled his sample pair straight from off his feet became the talking point for sneakerheads across the world. With both musicians meeting on a golf course in Miami, Balvin told the internet icon, “We call them Medellin Sunset. You know this is the sunset of my city. I was in Medellin one day, I just took a picture of a beautiful sunset of my city, you know my city is so special man”. Few sneakerheads have pointed out the connection to the Air Jordan 1 High OG “Skyline” due to the use of gradient hues, a technique that has continued to dominate the footwear industry over the last few years.
Based on the same tooling as the “White Cement Reimagined