After a successful retro of the Reebok Board Flip, Billionaires Boy Club is dropping a Club C 85 for the first time ever. Picking out an absolute classic, the BBC team have served up a cold lunar-themed twist for the court-based icon.
via Reebok
Following on from the recent IDEA collaboration, this second Club C collaboration hints at Reebok’s upcoming focus for what’s ahead. If you were buying sneakers pre-pandemic, then you’ll remember the incredibly hot streak that the Club C went on in 2019/20.
Working with brands such as Story MFG, the Bolton-born brand always has its finger on the pulse when it comes to cultural partners. Plus, how can you forget a shoe campaign that revolved around growing mushrooms out of a shoe.
Of course BBC has dipped into its space-theme bag for this edition, a motif that the brand has worked with since the very beginning. The brand’s Standing Astronaut can be found debossed on the heel, as well on the outsole, opting for its script moniker across the forefoot.
Adding its premium touch onto the upper, the ostrich textured panels are a reminder that while you may not have an abundance of zeros in your bank balance, these shoes will make you feel a million dollars.
Commenting on the collaboration is Mubi Ali, Senior Product Marketing Manager at Reebok, saying, "The Club C 85 marks a new chapter in our partnership with Billionaire Boys Club,” said Mubi Ali, Senior Product Marketing Manager at Reebok. "Expanding beyond the Icecream Board Flip for the first time allows us to bring Billionaire Boys Club’s creative vision to another iconic Reebok silhouette."
The Billionaire Boys Club x Reebok Club C will be dropping exclusively on the 18th of September via the BBC Ice Cream website, followed by a global launch on the September 25 at 3PM BST, retailing at £120.
For more information on future Reebok launches, keep it locked to The Sole Supplier.
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