If you’ve walked past an old pub on Lisson Street recently and wondered why the dartboards are gone and the floors are shimmering with polished concrete, welcome to the world of Completedworks.

This is the house that Anna Jewsbury built; a woman who spent her time at Oxford studying Mathematics and Philosophy before deciding that the most logical thing to do was to make "broken" things look beautiful.

Now, ASICS SportStyle has tapped into that brain for a debut sneaker collaboration that feels less like a shoe drop and more like a gallery opening.

Anna Jewsbury doesn’t do traditional things. Her aesthetic vocabulary is rooted in reductionism; the art of stripping things back until only the soul remains. While most designers aim for perfection, Jewsbury finds the gold in the "folded" and the "dented."

It’s a philosophy that has made the brand a uniform for the ultimate "if you know, you know" crowd. We’re talking Adele, Tracee Ellis Ross, and Saoirse Ronan. When the person who designed your earrings is also nominated for Accessories Designer of the Year at The Fashion Awards, you know the vibe is highIQ luxury.

"Trainers, with their simplicity and pragmatism, sit perfectly at the centre of the juxtaposition of femininity and the everyday." — Anna Jewsbury

ASICS SportStyle has been on a tear lately with feminine centric collaborations that actually respect the source material. By handing the keys of the archival GEL-KAYANO 20 to a niche London jewellery house, ASICS Japan is proving that the "dad shoe" still has layers we haven't peeled back yet.

Completedworks took the early 2000s performance runner and treated it like a piece of raw clay:

It’s messy, poetic, and arguably the most interesting thing to happen to a midsole this year.

Here is the bold take: Stop treating sneakers like indestructible plastic. The official press release came with a disclaimer that these are "art pieces" and might show wear or colour transfer. To some, that’s a red flag. To the true enthusiast, that’s the point. Much like Jewsbury’s "broken" ceramics, these shoes are designed to live a life. They are meant to be styled, worn, and eventually, show the scars of the London pavement.

This link-up sits under the ASICS Crafts for Mind initiative. It’s a non profit move where a portion of the profits heads to the Yorkshire Sculpture Park’s Community Programme.

In a market saturated with "collabs for the sake of collabs," seeing a project that supports mental wellbeing through artist led activities feels like a breath of fresh air. It turns a luxury purchase into a contribution to the creative ecosystem.