In a fashion landscape that constantly reinvents itself, 2025 has seen an unexpected yet wildly captivating trend explode: Labubu bag charms. These elvish, mischievously grinning plush toys have captivated a global audience, turning everyday accessories into coveted, Instagram-worthy statements. But what exactly is fuelling this craze, and what can you do if you’re already priced out or over the Labubu mania?
What’s The Story Behind Labubus? Inspired by Nordic mythology, “The Monsters” series is the brainchild of Kasing Lung and Chinese retailer POP MART. These collectible plush toys feature distinctive characteristics such as their big eyes and nine-toothed smiles and have become incredibly popular in a short space of time here in the UK thanks to their playful design and the addicting nature of the blind box packaging.
Why Are Labubus So Popular? While “The Monsters” series has been sold since 2019, it has only been since February of this year that we’ve really seen sales skyrocket. The release of the latest collection "Big into Energy" in April really helped to drive up the hype behind these accessories even more. Add in co-signs from Central Cee and BLACKPINK’s Lisa and it's no wonder we’ve seen close to 8 million monthly searches for Labubus in the UK alone.
With such high demand and the social media interest that came from Labubu unboxings, it was only a matter of time before demand overtook supply. A resale market began to build and resellers were quick to capitalise on the explosive trend. But as Pop Mart UK has recently paused sales due to the chaos caused by this explosive trend, many are now looking to what’s next.
Alternatives to Labubu: What’s Next For Bag Charms? As the Labubu supply dwindles or becomes too competitive, a range of alternatives are emerging, catering to those who want the charm without the chase.
Crybaby Seen as a direct alternative, Crybaby is gaining traction thanks to its availability and quirky design. Offering a similar unboxing experience thanks to their blind box packaging, their expressive and unique look offer a strong alternative to the Labubu craze.
SpongeBob & Pop Culture Icons SpongeBob charms are surfacing among die-hard fans, bringing a nostalgic flair to modern streetwear. These appeal to a more niche crowd but offer strong personal expression. A favourite of ours has got to be the Cool Fish. How can you beat a fish with its hands in its pockets?
Jellycat Charms Known for soft plush toys, Jellycat has a range of underrated bag charms. While they don’t have the same excitement as a blind box, their cuteness factor and quality materials make them ideal for adding a whimsical touch to luxury bags.
Designer Minis & Chains From Jacquemus’ micro bags to wallet chains seen across the influencer scene, luxury labels are entering the charm space with high-end options.
Phone Charms & DIY Accessories The trend is expanding beyond plushies. Phone charms, beaded strings, and even self-made trinkets are turning everyday items into customizable, wearable statements. The rule is: if it fits your vibe, it fits your bag.
The Labubu trend didn’t just blow up, it detonated across age groups and continents. From middle schoolers to global pop stars, the accessory transcended demographics, turning bag charms into a language of status, humor, and personality.
This movement reflects broader shifts in fashion: a hunger for individuality, a taste for nostalgia, and a love for collectibility. Whether you’re chasing the last Labubu or picking up a quirky alternative, the message is the same, accessories speak louder than words.