At the Fast Company Innovation Festival this week, Kanye West and Steven Smith (YEEZY’s Head Sneakers Designer) discussed their plans for the future of the Yeezy brand. Ye revealed plans to move the brand’s HQ to a 4000-acre ranch in Wyoming and start producing all products in the United States.
Offering a closer look at the upcoming clog-style adidas YEEZY Foam Runner, the Chicago-born rapper said that the brand plans to create its own foam from algae. A refreshingly sustainable approach to design, YEEZY’s sustainability plans will help clean waterways to protect wildlife and eliminate fossil fuels often used in the production of foam.
Finishing off the inspiring talk, Kanye discussed development plans on healthier alternatives to chemical dyes and revealed that the shoes he was holding were the first pair that were made in Atlanta. Beaming with pride, the rapper was clearly excited about the brand’s production move to the USA.
Whatever you think of Kanye West, this is a huge step towards a greener future. In a world where fast fashion is impacting the environment more than ever, ideas like this are what we need if we want to live sustainable lives. Let us know what you think of this innovative concept, and be sure to keep it locked at The Sole Supplier if you want to know more about YEEZY Foam Runner!