In light of the current Coronavirus pandemic, New Balance has announced that it is getting “all hands on deck” to craft protective face masks for hospitals. The American-born sportswear giant is working closely with government officials and medical centres to meet the growing need for face masks.
New Balance has announced that prototypes are currently being made in their factory in Massachusetts. Once the prototypes are finished and signed off by medical experts, the brand will scale up production to create masks in mass to help hospitals across the country. A statement on the New Balance website revels that it’ll be using its “expertise and resources to solve new and extraordinary challenges” caused by COVID-19.
Posted on their Instagram page, the prototype mask utilises colourful straps and a highly functional breathable front. Their strapline for the masks is “Made shoes yesterday. Making masks today.”
Also working to help during the pandemic is Nike. The Oregon-born brand has donated over $15m to the Oregon Health & Science University, the Oregon Community Recovery Fund and the Oregon Food Bank. With the world’s biggest sports brands banding together to help where they can, the Coronavirus crisis is causing togetherness like never before!
In other news, get summer-ready with the New Balance “Sunrise Pack”.