The latest Nike Air Max 95s were inspired by two convenience store chains: Japan’s Lawson and the USA’s 7-Eleven. The drop is titled “convini,” presumably a portmanteau of the American “convenient store” and the Japanese name for the corner shop, “conbini.”

The shoes are a fun homage to an oft-overlooked yet integral aspect of countries’ culture, beyond tourism and the polished exterior they present to the outside world. A place of everyday interaction and exchange, a reliable city landmark that can be spotted every few blocks. The campaign imagery lenses the sneakers photographed in convenience store baskets, alongside classic convenience store wares, like mouthwash, highlighters, and cleaning products.