With 2020/21 both seeing a rise in the sweater vest, it might not come as any surprise that collegiate style as a whole is making somewhat of a resurgence. While for many, preppy looks might scream "boomer", some brands have managed to revive these looks and add a contemporary streetwear spin. Leading the trend we see brands such as Aimé Leon Dore, KITH, Noah and Sporty & Rich . Each of these brands is looking towards collegiate and varsity-style to influence the garments themselves as well as logos and graphic designs
Even classic streetwear brands such as Nike are jumping on the hype also by producing a range of retro logo pieces, as well as producing the Nike x NOCTA golf range recently. The best example of this change has been Tyler, The Creator's GOLF WANG. The brand has traded in Vans and Converse in favour of loafers.
Regular pieces to look out for within the preppy style realm include varsity jackets, sweater vests, rugby shirts, button-up cardigans and of course loafers. Chances are, you're going to be seeing more of these pieces pop up throughout collections in the next year, making the preppy look a street style trend to look out for.