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The adidas Futurecraft.Loop Is About To Change The Game

The adidas Futurecraft.Loop Is Going To Change The Game

By Adam Cheung • Head of News & Creative • 17 Apr

If you thought adidas' Futurecraft 4D was game-changing, wait until you hear about the Futurecraft.Loop. In its continued strides to make itself as environmentally friendly as possible, this brand new running silhouette is made with sustainability in mind, and it's about to transform the future of footwear as we know it.

Marking the world's first 100% recyclable sneaker, the Futurecraft.Loop is made to be remade. While conventional sneakers are made using single-use materials, the Three Stripes' latest innovation is crafted from a TPU that is spun to yarn, knitted, moulded, and clean-fused to a Boost midsole for unforgettable comfort with every step. Once the wearer is done with their pair, they can send it back to adidas, where it will be washed, ground to pellets, and then remade into a brand new pair.

"Futurecraft.Loop is our first running shoe that is made to be remade."; explained Executive Board Member at adidas, Eric Liedtke. "It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don't have to throw away.";

Of course, this isn't the first time adidas have gone green. Back in 2015, they teamed up with Parley For The Oceans for a range of sneakers made from plastic water bottles. Comprising of the Ultra Boost, NMD, Deerupt, EQT, and tonnes of other silhouettes, this collaboration was the first of its kind.

The Futurecraft.Loop will be initially introduced via a beta program that comprises of two hundred creators from major cities around the world. If you're dying to cop though, you're going to have two wait two more years, as a public release will roll out sometime in Spring Summer 2021.

What do you think of the adidas Futurecraft.Loop? Is the concept a game-changer? Will you be copping? Let us know and be sure to take a look at the full adidas sneaker range!