If you thought adidas’ Futurecraft 4D was game-changing, wait until you hear about the Futurecraft.Loop. In its continued strides to make itself as environmentally friendly as possible, this brand new running silhouette is made with sustainability in mind, and it’s about to transform the future of footwear as we know it.
Marking the world’s first 100% recyclable sneaker, the
“is our first running shoe that is made to be remade.” explained Executive Board Member at adidas, Eric Liedtke. “It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away.”
Of course, this isn’t the first time adidas have gone green. Back in 2015, they teamed up with Parley For The Oceans for a range of sneakers made from plastic water bottles. Comprising of the Ultra Boost, NMD, Deerupt, EQT, and tonnes of other silhouettes, this collaboration was the first of its kind.
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